AI Act and the Rise of AI: Opportunities and Risks for Users

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AI Act and the Rise of AI: Opportunities and Risks for Users

AI has become an integral part of our daily lives. From intelligent search engines to automated decision-making systems, AI is transforming how we work, communicate, and operate. But what will and what will not be allowed in the future? And how can your organization prepare for the new European AI legislation?

The AI Act introduces clear rules to reduce the risks associated with AI, such as a lack of transparency and the potential for unintended high-risk outcomes. This article explains what the AI Act entails, which risks it addresses, and how your organization can begin preparing today.

AI Is Developing Faster Than Policy

AI is evolving faster than many organizations can keep up with. Generative AI, including language models and image-generation tools, is becoming more powerful and more accessible. Large technology companies such as Google and Microsoft expect AI to automate administrative processes and influence strategic decision-making. Examples include HR applications, legal support, customer interaction, and policy development.

At the same time, there is a growing need for transparency, explainability, and ethical use. AI requires organizations to rethink governance, data quality, and human oversight.

The AI Act responds directly to these needs. The regulation provides a framework for responsible AI use and helps organizations manage risks and build trust.

AI Act: European Rules for Responsible AI

The AI Act has been officially in force since the 1st of August 2024. Its obligations will be implemented in phases. From early 2025, certain AI practices will be prohibited and requirements related to AI literacy will apply. In the second half of 2025, stricter rules for General-purpose AI models, such as ChatGPT, will follow, along with obligations related to governance and transparency. By 2027, organizations must fully comply with the AI Act.
Source: Autoriteit Persoonsgegevens

These deadlines are binding. Organizations must demonstrate responsible AI use, assess risks, maintain proper documentation, and train employees. Those who start too late risk sanctions from supervisory authorities, including fines, orders to stop specific AI applications, or reputational damage.

Do not wait. By starting now, your organization demonstrates control of AI and ready for the future.

Risks According to the AI Act

The AI Act divides AI systems into several risk categories:
  • Unacceptable risk: AI systems that manipulate, deceive, or score individuals based on social characteristics. These systems are prohibited
  • High risk: AI used in critical domains such as healthcare, the judiciary, infrastructure, or employment. Strict requirements apply, including transparency, risk management, documentation, and human oversight.
  • Limited risk: For example, chatbots or deepfakes. Users must be informed when they are interacting with AI.
  • Minimal risk: For example, spam filters. No legal obligations apply, although responsible use remains important.
Without a clear overview of your AI applications and their risk classifications, compliance will not be possible. This may lead to audits, fines, or reputational damage. By conducting a risk assessment now, you prevent surprises and demonstrate that your organization is in control.

What Your Organization Can Do Today

Do not wait until August 2027. Start with these first steps today:
  • Map your AI usage: Identify where AI is being used. Examples include customer interaction, recruitment, or data processing
  • Assess risks: Determine the risk classification for each AI application.
  • Increase awareness: Train employees to improve AI literacy.
  • Enhance transparency: Explain what AI is used for, why it is used, and what limitations apply.
  • Prepare documentation: Especially for high-risk AI, you must be able to demonstrate how the system works.

We Help You Get Started

Developing an AI strategy, assessing risks, and complying with the AI Act requires knowledge and structure. We help organizations understand their AI landscape and apply the AI regulation effectively.

Would you like to know where your organization stands? Would you like to get started quickly and effectively with the AI Act? Contact us. We are happy to help you develop an approach that fits your organization.

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